Create a platform that enables seniors to successfully obtain life insurance, no matter their current age or medical conditions.
We altered the previous logo which was in an old-style classic typeface and updated it to something sleeker.
For the entire project, we wanted to go in a modern direction, versus something traditional. We created multiple style tiles to quickly lock down brand and design element options. After selections, we created two landing page header options that encapsulated the feel of an updated platform. We brought in illustrations of the elderly to create a human, approachable touch.