SAC | Nonprofit, Brand Identity, UX/UI Design, UX Research

THE OBJECTIVE

Create a modern brand and site design for a non-profit that builds trust among both the community and donors.

 

THE JOURNEY

I worked with leaders of SAC to learn more about their goals and passions, to best execute the design and get their message across.
We began with a re-brand, getting rid of the typical red color used by AIDS-related organizations, and creating something more personal and unique.
Old Logo vs New Logo:

 

We then worked to re-structure the website – making key information easily available and making donation a primary call to action.

 

THE RESULT

An updated website and brand identity that led to an instant increase in online donations following the launch.

 

 

Author: lindseycreated