Of Object | Brand Identity, Space Design

THE PURPOSE

Creating a unique brand identity for Of Object, an Australian interior design company, and future online e-commerce store. The brand’s site will feature a shop containing fair-trade artisan home goods that support women and families in other countries.

THE JOURNEY

We began by designing a strong logo that plays with the concept of objects within a space and walls. We followed this up with a full brand identity for use online and in print. We used the company’s future goals as inspiration. Our brand and color thoughts stemmed from artisan baskets and terra-cotta tiles.
The branding was also paired with three patterns, one of which was used in the office’s space branding design.

THE RESULTS

A custom brand influenced by textures, nature, and spaces was created. With its new identity and experience plans in place, Of Object secured private investment for its space and expansion of the team.

Author: lindseycreated