Hashing Cryptocurrency | Brand Identity, UX/UI Design

THE OBJECTIVE

Design a women-led platform that uses new tech to make investing in cryptocurrency easy for all.

THE JOURNEY

I created an identity with a feminine touch that doesn’t alienate male users. The logo is reminiscent of a fashion brand, instead of the stale, tech branding currently often used in this rapidly growing industry.

I designed a landing page for the platform that can be used for initial info and beta user sign-up until the site is fully launched and funded.

THE RESULTS

A unique brand that instantly attracted initial stage investors.

Author: lindseycreated